As we get further into the cold months it's important to keep your patients engaged with relevant content. To help you jump-start your digital care initiatives for November we've picked out a few topics from our library that are appropriate for this time of year.
Three of these topics include medical advice, the most seasonally-specific being Raking Leaves Properly. In our template script, we recommend stretching, warming up, and good technique. Send this out to encourage safe habits as those leaves fall more and more! Our other two topics are great for anytime of year: the importance of stretching and complying to exercises. Studies show that texting reminders can in some cases DOUBLE compliance, so use these messages to keep your patients healthy!
In addition to chiro-specific advice, we've included a couple of topics for community drives. If your office participates in these events, I recommend sending out a food drive message a few weeks out from Thanksgiving and starting your Toys for Tots campaign shortly after the holiday. These messages are very much a double-edged sword that encourage your patients to be involved in their community, but also serve as an engagement that keeps you on your patients' minds.
Once you've recorded your videos you can take just a few moments to schedule a Veteran's Day and Thanksgiving Day text message to wish your contacts happy holidays. Simply schedule your texts for the appropriate days (Nov 28th for Thanksgiving, Nov 11th for Veteran's Day) to send out to all of your active contacts, and when the day comes it'll already be taken care of! While you're at it, take a peek at the article attached to the Veteran's Day text for ideas on helping vets in your community.
If you have any ideas for November topics that you didn't see here, reach out to us at [email protected] or [email protected] and let us know!