When it comes to recording videos, there are a few simple things to keep in mind. You can read more about them below or watch this short video to learn more. Remember, videos are memorable:
- 80% of patients can recall a video 30 days later.
- Chiropractors who use video grow revenue 49% faster and receive 41% more web traffic.
- Including video on your landing page can increase conversions by 80%.
Tips for great video communication!
1) First and foremost, remember that you’re talking to a person, not the camera! This can be easy to forget when you’re reading a teleprompter and seeing yourself on a screen, but focusing too much on the camera can make you seem stiff and awkward. When I record, I try to picture one of the people that I’m speaking to, whether it’s a customer, patient, client, or anyone else. Simply imagining the person that will be getting the video is a great way to keep a personal touch to your videos.
2) My second tip is to be excited, and be yourself! Motion creates emotion, and appearing engaged and excited will help you look great on camera and keep your viewer engaged. Being on camera can sometimes feel weird, but your contacts are want to see a live version of you, and everybody feels a bit awkward at first.
3) Next, I want to remind you to smile! I recommend smiling at the camera in the last few seconds of the countdown, and remember to keep a friendly and relaxed smile throughout your video – this will help you seem more confident, successful, and friendly.